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Roberta Louise

Fractional Tech Advisor
25 years, many hats. Startups to enterprises. Strategy to code.

Simplify
Right-sized team, tech & cost.

Data, AI & Security
Risk you can see. Controls that work.

Startup Tech
Lead. Advise. Build.

France (Marseille) / US / Canada
Flexible: a few hours, a few days, fractional, retained, part-time

For startups: Prototypes, websites, low-code builds, vendor oversight, sanity checks. Security and AI governance baked in from the start. Senior experience at startup-friendly rates.

For innovative enterprises: 25 years of cleaning up messes at Hearst, JPMorgan, and PwC. I find what's working, what's not, and what to do about it.

Selected Results

Security. Speed. Cost control. Delivery.

$40M to $500M Exit

Joined $40M startup, built technology function and order tracking. Company acquired for $500M.

MVP in 12 Weeks

Mapped it out, found the right developer, delivered in 12 weeks. Bids ranged to $1M. I make it happen without the overhead.

45-Year-Old System, Real-Time Data

Unlocked near real-time revenue data from a legacy system (no database) via Informatica pipeline. Decades ahead of what anyone thought possible.

Killed $6M Build, Saved $5.5M

Stopped a "compete with Zoom" build. Migrated to $500k enterprise solution.

Walked Away from the Billable Hours

$300M engagement. Wrong approach, oversized team. I couldn't in good conscience continue.

90% Vendor Cost Cut

Trusted my A-players' bet on a startup CDN over the legacy "Tier 1" vendor. Startup was acquired by the incumbent: we retained the 90% lower pricing.

Newspaper Industry Collapse

Hearst. Led IT shared services consolidation as the industry collapsed. 60% cost reduction, no service disruption.

$100K Shadow AI Caught

IT bypassed CFO oversight to purchase AI tool. Exposed the gap, implemented procurement controls.

$250K Graph DB Killed

Technical appeal, no business case. Killed it at $250K before it burned more.

Services

Startup Tech Lead

"Need technical leadership without the full-time hire?"

  • Fractional CTO, advisor, or hands-on help
  • Prototypes and MVPs using AI and low-code
  • Vendor oversight and tool selection
  • Specialists when you need them, not before

Flexible: hours, days, or weeks

Tech Sanity Check

"Are we on the right track?"

  • Architecture and stack review
  • Vendor oversight and evaluation
  • Tool bloat: cut what you don't need
  • Right team for the stack you're running

Flexible: hours, days, or weeks

Risk & Cost Control

"Where's the money going and where could this blow up?"

  • Spending you can't justify: find it, stop it
  • AI and data exposure: legal, reputation, leakage
  • Governance gaps: what's real vs. theater

Typical engagement: 2–4 weeks

Investor Readiness

"What would an investor see if they looked today?"

  • What will kill the deal
  • What will drop the valuation
  • What to fix before they look

Typical engagement: 2–4 weeks

About

MIT MBA + CISSP + AIGP Strategy credentials backed by security and AI certification.

25 Years in the Chair Led or advised 100+ IT organizations. Hearst, JPMorgan, PwC, and beyond. Very few surprises left.

Deep in the Data Taught data modeling to MBAs. Structured, clean data is what AI needs. Most don't have it.

Founder: Santé Certa Architecting a global zero-trust personal health vault. Giving people ownership of their health data.

Globally Mobile Based in France. Working across the EU, US, and Canada. Professional French.

Contact

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